Tica Masuku

Workplace Strategy Manager, Charter Hall

Tica is a Human Geographer & Workplace visionary at Charter Hall, one of Australia’s leading property groups. As Charter Hall’s Workplace Strategy Manager, Tica applies her social science expertise to enable the co-creation of human-centred workplace solutions with Charter Hall’s partners and tenant customers. Qualified as a human geographer, Tica also focuses on identifying and forecasting global workplace trends, providing a unique perspective on future-ready workplaces through the lens of the current and future domestic and global operating environments.

Tica is in high demand as a speaker on future trends in the workplace across many industries and disciplines. Most recently, Tica has been at the forefront of the transformation of workplaces in response to COVID19. She has spoken at 70+ industry events and has been interviewed by various TV networks and newspapers, including the ABC, the BBC, The Project, the Today Show, and the Australian Financial Review.

Takes part in

  • Future of Office Space SummitView Full Event
  • 15:10 - 15:50

    Interactive round table sessions

    These quickfire moderated roundtable sessions enable delegates to break up into small focus groups of 20 to deep dive into topics of specific interest. 

    • Roundtable 1: Make your office parking as flexible as your workplace: Improve tenant experiences while increasing real estate yields

    Led by: Angus Raiman, Enterprise Solutions Manager, Parkable

    • Roundtable 2: The Hybrid Holy Grail: Separating humans and hardware in the race to a ‘digital first’ workplace

    Led by: Adam Gardner, Head of Products, NEXTDC

    • Roundtable 3: Integrating technology within commercial buildings

    Led by: Tom Ellis, Entrepreneur In Residence, REACH Australia

    • Roundtable 4: Establishing an effective workplace strategy

    Led by: Tica Masuku, Workplace Strategy Manager, Charter Hall

  • 15:50 - 16:30

    Panel Discussion - The evolving role of the workplace: Creating places with form, function and purpose

    In this session, we look at why companies want/need people in offices and how landlords have a role in creating places with purpose. We examine the role office buildings play in creating complex workplace ecosystems that will ultimately encourage tenants back into the CBD. While hybrid is important, getting more people back into office buildings is also key to the success and longevity of the CBD and the Australian economy so we examine what more can be done to address this. 

    • The new role of the office as a cultural and collaboration hub – how can landlords enhance their buildings to support this role for their tenants. 
    • Assessing the impact of hybrid work on office design and location – what do tenants really want? 
    • Understanding the link between employee health, wellness, productivity and office demand.  
    • From CBD to CED (Central Experience District) – Will Australia follow in the footsteps of Asia and Europe and shift towards integrated mixed-use precincts
    • Partnerships, mergers and acquisitions – exploring the new types of partnerships and business models which are emerging between traditional office landlords, brokers/agencies and “space as a service” companies as a new office market emerges.
    Panellists include:
    Tica Masuku Workplace Strategy Manager, Charter Hall
    Natalie Slessor Head of Customer, Digital and Place, Lendlease Asset Management
    Letitia Hope Partnerships Specialist, ISPT
    Emma Woodhouse Chief Operating Officer, Salta Properties
    Moderated by:
    Sean Lucas Senior Vice President, ANZ, essensys
  • REwork APAC SummitView Full Event
  • 11:30 - 12:00

    Rotation 2: How human centered technology can create engaging effective workplaces

    By Tica Masuku Workplace Strategy Manager, Charter Hall
  • 11:10 - 12:10

    Reinventing the occupiers experience in the digital and distributed workplace

    Panellists include:
    Tica Masuku Workplace Strategy Manager, Charter Hall
    Tom Hanson Strategic Account Manager, Equiem
    Moderated by:

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