Sasha is the Founder and Lead Consultant at wrkflow. She’s delivered Employee Experience transformation globally with a growing list of recognised EX design clients. She’s a certified human-centered design practitioner with a passion for collaboration, technology, inclusive design, and EX measurement. Sasha has partnered with global organisations in the tech, banking, government, telco, energy, and FMCG industries to deliver tangible EX outcomes and transformation.
Prior to launching wrkflow in 2020, Sasha worked as an HR Transformation lead and digital HR technology alliance partner, leading the HR Transformation and ServiceNow alliance for KPMG across Asia-Pacific. Prior to her relocation from the UK toSingapore, Sasha worked on a variety of HR and EX transformation projects across central government to deliver tech-enabled employee experiences. Her passion for employee experience and human-centered design emerged during her time as an in-house HR leader working for the likes of Samsung Electronics and ServiceNow.
Sasha is the co-host of The EXPerience Lounge podcast and holds an MBA from the University of Aberdeen.