William Ruh

CEO, Lendlease Digital, and Chair of Steering Committee, Digital Twin Consortium

Mr. William Ruh is the Chief Executive Officer for Lendlease Digital. In this role, he is building a new business to help transform the real estate industry. LendLease Digital is developing the world’s first set of Autonomous Building products to automate design, supply chain, construction and operations. 

He serves on the Board of Directors of Magna International and CADMakers. He is the Vice Chair of the Board at the American Chamber of Commerce of Australia, member of the board of the Building 4.0 CRC research program in Australia, and is a founder and Chair of the Digital Twin Consortium. 

Prior to joining Lendlease, Mr. Ruh was the CEO of GE Digital and the Chief Digital Officer for GE. During his tenure, Mr. Ruh led the charge to develop the first cloud-based platform for the industrial world and established the GE Digital business unit. A recognized expert in the emerging Industrial Internet of Things he helped establish the Industrial Internet Consortium and was a member of the US Dept of Commerce Digital Economy Board of Advisors. 

A 35 year veteran of the software and internet industries, Mr Ruh has held executive management positions at Cisco, Software AG, Inc., The Advisory Board, The MITRE Corporation as well as founding the technology startup Concept 5 Technologies. 

Mr. Ruh is an accomplished author of four books and a frequent speaker on such topics as industrial Internet, IoT, Industrial AI and ML and Digital Industrial Strategy. He earned a bachelor’s and master’s degrees in Computer Science from California State University, Fullerton. He also serves on the Advisory Board for the California State University, Fullerton School of Engineering and Computer Science

Takes part in

  • Digital Built World SummitView Full Event
  • 11:00 - 11:30

    Rotation 1: Twins add value to assets – fact or fiction?

    By Steven Coyle Regional Digital Engineering Lead, Arcadis

    Delegates will have the opportunity to participate in two 30 minute moderated roundtables featuring an expert panel to kick-start the conversations. Our roundtables will run for the entire hour with delegates switching after 30 minutes.

  • 11:30 - 12:00

    Rotation 2: The digital brief – Ensuring effective agreement on the data gathering, data sharing and project controls

  • 11:30 - 12:00

    Rotation 2: Ensuring effective BIM/GIS data integration for digital twin applications 

  • 11:00 - 11:30

    Rotation 1: Data and decisions: Building the business case for a digital twin 

  • 16:00 - 16:30

    Rotation 2: Is it true that digital twins drive sustainability and the circular economy at speed and scale? 

  • 16:00 - 16:30

    Rotation 2: Urban spatial digital twins – Sharing experiences of research, planning and development



  • 15:30 - 16:00

    Rotation 1: Shaping the future of common data environment - Comparing BIM vs twin data needs and challenges 

  • 03:30 - 16:00

    Rotation 1: Building the asset information model to support the adoption of a digital twin

  • 17:30 - 17:30

    EXPERT BRIEFING ASIA: The digital brief – Ensuring effective agreement on the data gathering, data sharing and project controls 

    Digital twins require a greater focus on data quality between project partners. The larger vision is that improved data quality for a digital twin creates more certainty for the recommendations or changes it provides to improve the construction or operation of a built asset. In this session, we discuss how partners should manage the data. 

  • 17:30 - 17:30

    Chair's Close and End of Day Two

  • 16:50 - 17:30

    Panel discussion – Industry 4.0 sandboxes and the future of digital twins

    For our last panel we reflect upon where the digital twin strategy will take us based upon promising R&D and stronger ESG regulations. We also consider the evolving needs of asset managers in twinning and automating complex business and social systems within buildings, cities and civil infrastructure.  

    Panellists include:
    Anders Logg Professor of Computational Mathematics, Chalmers University of Technology and Director, Digital Twin Cities Centre - Sweden
    Bart Brink Global Director Digital Twins, Royal HaskoningDHV, & Chair, Digital Twin Work Group, Building Smart International - Netherlands
    Souvik Barat Principle Scientist, Tata Consultancy Services Research - India
    Adam Davis Partner Design Systems Analyst, Foster and Partners - United Kingdom
    Ibrahim Atta-Apau Director, Digital Twin Lead, Atkins Acuity - UAE
    Moderated by:
    Andrew Harris Director Technical Futures & Engineering Excellence, Laing O'Rourke
  • 16:30 - 16:50

    The future of commercial property – Inside the smart building transformation

    Twinview is a browser-based Digital Twin platform for the property sector connecting building systems’ data to a 3D model viewed on a single dashboard. Earlier this year Twinview integrated with Great Portland Estates The Hickman – creating the most intelligent building in the world. We hear from the implementer and the client. 


  • 16:10 - 16:30

    Using a digital twin to manage a large university campus portfolio

    By Ulf Däversjö Director of Innovation and Sustainable Development, Akademiska Hus - Sweden

    Akademiska Hus is one of Sweden’s largest real estate companies. They build, develop and manage education assets located in places all over Sweden. Within their assets, 300,000 people study, research and work every day. They also use a digital twin to optimize the performance of their assets.  

  • 15:50 - 16:10

    Building a digital twin for the Auckland City Rail Link and the asset management objectives

    City Rail Link is the largest transport infrastructure project New Zealand has ever attempted, the first metro project the country has ever done, and with the most onerous mandated digital deliverables a New Zealand project has ever had.  

  • 15:30 - 15:50

    Developing a digital twin for the design and construction of Sydney’s new international airport

    The Western Sydney International (Nancy-Bird Walton) Airport terminal is a transformational infrastructure project of national significance, driving economic growth and providing thousands of job opportunities for the people of Western Sydney, while supporting Sydney’s growing aviation needs. We consider the advantages of using a twin and how it might also be used by the owners. 


  • 15:00 - 15:30

    Networking Break & Showcase Viewing 

  • 14:20 - 15:00

    Panel discussion – Digital twin user experiences to improve asset performance

    As the concept of a digital twin becomes clearer, the focus is shifting from exploring the technology to focusing on how to capture value from it across the asset lifecycle.  

    Panellists include:
    Col Ussher Head of Asset Transformation, Essential Energy
    Evan Quick Principal Engineer, Digital Engineering, Rail Projects Victoria
    Jackie Frost Asset Management Manager, Moreton Bay Regional Council
    Moderated by:
    Rekha Kharbanda Executive Leader – Digital Transformation, Tonkin + Taylor - New Zealand
  • 14:00 - 14:20

    Digital twin project outcomes for water utility asset managers

    By Thomas Debruyne CDO, Beca - New Zealand

    Industry studies and a vast portfolio of pan-sector examples show us the benefits of twins for enhanced performance, optimised usage, better predictions and better decision-making. But, the question remains – how will it generate benefit for your organisation specifically? This twinning case study outlines the key outcomes to date for a global leader in water management.  

  • 13:40 - 14:00

    Victoria’s digital assets – the Digital Build Program

    By Luke Belfield A/Victorian Chief Engineer, Office of Projects Victoria, Department of Treasury and Finance

    Projects are increasingly using internationally leading technologies and workflows to improve project delivery. To ensure this adoption is consistent and value-adding, projects are implementing best practice standards and requirements to ensure the high quality information created throughout delivery is unlocked and managed effectively in the asset management phase.  


  • 13:00 - 13:35

    TECHTALKS – Digital innovators share their strategies on how to support the AEC and twinning sector

    Panellists include:
    Derek Feebrey Chief Executive Officer, Trendspek
    Matthew Barbuto Co-Founder, Ynomia
    Saibal D. Chowdhury CEO, Urbanetic - Singapore
    Moderated by:
    Stephen Macdonald Partner, The PropTech Connection

  • 12:00 - 13:00

    Networking Lunch & Showcase Viewing

  • 11:00 - 23:30

    Rotation 1: Twins add value to assets – fact or fiction?

  • 10:30 - 11:00

    Networking Break & Showcase Viewing

  • 09:50 - 10:30

    Panel discussion – Innovation in the age of disruption - Bringing your business partner on the digital twin journey

    The use of digital twins to inform decision making and reporting is a key competitive advantageHow do you advise partners, clients or colleagues to adopt this strategy to improve their management of asset information and their digital transformation requirements? What are their key objections towards the adoption of the strategy?  

    Panellists include:
    Sam Harley Managing Principal, Digital Enablement, Aurecon
    Clive Parsons Director, Digital Construction Office, Mirvac
    Theresa Wells Market Leader Digital APAC, GHD - New Zealand
    John Turner VP of Innovative Solutions, Gafcon, Inc., and chair of the Infrastructure Working Group at the Digital Twin Consortium - USA
    Eugene Seah MD, Digital Advisory, Surbana Technologies - Singapore
    Moderated by:
    Dan Isaacs CTO, Digital Twin Consortium - USA
  • 09:30 - 09:50

    KEYNOTE - Digital twins and improved data governance for improving construction confidence

    The industry is now witnessing how new ways of working based around data managementBy rethinking our workflows, we can become more proactive and measurably more effective. The conversation has turned to how new performance based digital dashboards can be deployed to inform consumers, industry and government in real time of how data is defining our future. 


  • 09:00 - 09:30

    EXPERT BRIEFING AUSTRALIA: The digital brief – Ensuring effective agreement on the data gathering, data sharing and project controls

    Digital twins require a greater focus on data quality between project partners. The end vision is that improved data quality for a digital twin creates more certainty for the recommendations or changes it provides to improve the construction or operation of a built asset. In this session, we discuss how partners should manage the data. 

    Panellists include:
    Andrew Curthoys Digital Relationship Manager, Cross River Rail Delivery Authority, & Chair, Australasian BIM Advisory Board
    Josh Symonds APAC Data Leader, Advanced Digital Engineering, Arup
    Angelo Fiumara Digital Asset Integration Manager, Essential Energy
    Eric Bugeja Chairperson, buildingSMART Australasia, and Executive Member, Australasian BIM Advisory Board
    Moderated by:
    Jenny Tseng Principal Digital Advisory, Mott MacDonald
  • 08:55 - 09:00

    Chair’s welcome


  • 17:50 - 17:50

    EXPERT BRIEFING ASIA - They’re just fancy BIM models, aren’t they? Evolving your existing digital design solutions to incorporate connected customers and the twin framework

    Asset owners increasingly are realizing that a coordinated approach is needed to deliver the required change in asset performance and efficiency. They need access to asset data held by their AEC partners. We consider the practical issues involved to make this happen. This session will bring you up to speed on the digital twin strategy. 

  • 17:50 - 17:50

    Chair’s closing remarks & networking reception

  • 17:10 - 17:50

    Panel discussion – Digital twin transformation journeys – from a construction tool to a sustainable service platform and beyond

    Behind the hype, and the data management challenges, digital twins offer real value to AECs and asset owners. In this panel, we explore what it means to use digital twins as a digital and business transformation strategy and what this new framework means for BIM practitioners. 

    Panellists include:
    Raj Thampuran MD, Technology and Research, Surbana Jurong - Singapore
    David McKee CEO, Slingshot and Co-Chair, Digital Twin Consortium - UK
    Simon Evans Digital Twin Leader, Arup, and Chair of the Gemini Call at the National Digital Twin Programme - UK
    Paul Mullett Group Director, Engineering & Technology, Robert Bird Group - UAE
    Rob Clifton COO, Asite - United Kingdom
    Moderated by:
    Nicolas Waern CEO and Digital Twin Evangelist, WINNIIO - Sweden
  • 16:40 - 17:10

    Key lessons from the National Digital Twin Programme for the United Kingdom

    By Mark Enzer OBE Global CTO, Mott MacDonald, and Head National Digital Twin Programme, Centre for Digital Built Britain - UK

    The National Digital Twin programme (NDTp) is run by the Centre for Digital Built Britain, a partnership between the University of Cambridge and the Department for Business, Energy and Industrial Strategy.  


  • 16:30 - 16:45

    We take a short break for the hotel to reset the room. Meanwhile we host a networking activity with a prize draw.


  • 14:40 - 15:10

    Networking break and exhibition viewing

  • 14:40 - 15:00

    Empowering stakeholders to collaborate at every phase of the building process

    From five dimensional building information modeling (BIM 5D) to AI-driven scheduling, drone quantity trackers, human safety trackers, or AR-assisted wearables, the future is here, or at least within our reach. Yet to capture its benefits, project teams have to get integrated and change their behavioursIn this presentation you will hear why owners must lead the cultural change and pursue a rolling digital collaboration program with their supply chains to develop, implement and capture the increasing benefit of digital across their project portfolio.  

  • 14:00 - 14:40

    Panel discussion:  Cost vs value - Investing in a scalable, resilient and secure digital foundation for the future of the built asset business

    Digital transformation for the built asset world has been slow to develop. Hesitation in investing large amounts of funds is a valid and understandable concern The panel shares what they see as the future of built asset transformation and what it means to be a Next Gen digital business.  

    Panellists include:
    Matthew Gallaugher Director of Technology, WSP
    Sheridan Ware Chief Information and Technology Officer, Charter Hall
    Thomas Hyde CDO, Beca - New Zealand
    Andrew Maher Group Managing Principal, Eminence, Digital & Innovation, Aurecon
    Moderated by:
  • 13:40 - 14:00

    Digital twin ecosystems and partnership to deliver performance at scale

    Digital twins, smart cities, and other forms of innovation can only be efficiently deployed if the underlying BIM data is coherent across buildings, cities and regions. But creating a system to encourage data exchange is meaningless without an environment in which it can succeed. In this session you will get insights into how to develop an interconnected ecosystem built around an open platform in which data flows freely. 


  • 12:30 - 13:40

    Networking lunch and exhibition viewing 

  • 11:45 - 12:30

    Panel: Spatial digital twins – Spatial digital twins – Forging digital partnerships to support sustainable cities and communities

    Spatial digital twin proof-of-concepts are being rolled out in APAC cities. The developers imagine a series of connected urban digital twins sharing data to boost infrastructure performance on issues including climate change. Our panel gives us an insight on how the system will work and will speculate on the impact of 5G.

    Panellists include:
    Mark Chapman Executive - Integrated Enterprise Products, Telstra
    Damien Cutcliffe Director of Business Development and Growth, Digital, WSP
    Rory Brown Director, Smart Places Programs, NSW Department of Planning, Industry and Environment
    Wayne Patterson Director Spatial Operations, NSW Department of Customer Service
    Moderated by:
  • 11:20 - 11:45

    Creating a uniquely crafted, robust Digital Twin that drives collaboration and unlocks vital insights across the asset lifecycle

    By Rob Kennedy Senior Product Line Manager – Digital Twin, Wood

    We have honed our expertise building digital twins in the energy sector, where highly complex assets, soaring capital expenditure and lengthy operating phases demand a value-driven, full asset lifecycle approach. In this presentation we will share our approach and how we translated this know-how into the built environment, by focusing on ‘right-to-left thinking’ to reflect operational requirements into project delivery – building the operating digital twin alongside the physical asset

  • 11:00 - 11:20

    KEYNOTE: Geospatial-powered smart cities - Breathing life into urban digital twins for a more sustainable world

    By Carys Evans Director Digital Twin Victoria, Department of Environment, Land, Water and Planning
  • 11:00 - 11:05

    Chair’s welcome to our Asian delegates who are just joining


  • 10:20 - 10:55

    Networking break and exhibition viewing

  • 13:40 - 14:00

    Bringing project data together from its many sources, formats and phases to create a data-rich digital hub that tracks BIM asset data from design through operations

    By Pierpaolo Franco VP - International Markets Development, Glodon - China

    From design through construction, the project delivery lifecycle of buildings, facilities, bridges, and other physical structures creates an extraordinary amount of data. The data is often disorganized and left unused after handover to owners, developers and operators when the project is completed. And building owners want digital data at handover to get the most out of their investment, given nearly 80 percent of an asset’s lifetime value is realised in operations. In this session you’ll learn:  

    • How you can deliver a holistic and usable view of design and construction data as a digital twin for operations 
    • Why a single source of truth for operations will help reduce the total cost of ownership of projects, and help owners realise the value of BIM long after handover 
  • 09:00 - 09:25

    KEYNOTE - Digital visions for business frameworks that support the cognitive digital twin

    By William Ruh CEO, Lendlease Digital, and Chair of Steering Committee, Digital Twin Consortium

    Knowing the technology end game helps in building digital frameworks today. This presentation provides a vision of the future based around AI/ML, cognitive digital twins & radical digital transformation. We also reflect upon what it means to be digital twin enabled. 

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